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Average click through rate (CTR) for Display Ads

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Online industries, busy to access the local and international market research to counter the demand fast-growth consumers consumption of infographic statistics, trends, forecasts, revenues, e-commerce, services, using the social marketing resources based on the internet campaign.

One of the best strategies, to reach your goals on average click-through rate(CTR) in online marketing, you need to find suitable banner ad engagement campaign.

high CTR display ad position


There are three varieties, most effective display ads platform for standard and rich media contents known as highest profit returns (HPR), these are desktop, mobile, and in-stream video.

The platform I've been introduced was the highest (CTR) of all marketing strategies that you could only invest a small amount of budget.

To know more about (CTR) it is a number of display ads clicks that your campaign ad received interactions divided by the number of times your ad is shown on desktop, mobile or in-stream video.

The formula of average click through rate (clicks ÷ impressions = CTR).

Today's highest growth in demand products internet sales, no other than (apparel) has 0.25% standard banner ads display average click-through rate (CTR) with 0.50% and 1.80% rich media unique interaction average (CTR) analysis.


Different types of aggregated varieties average click-through rate (CTR) benchmark for banner display ads.


- Auto 0.20% up to 1.90%

- B2B 0.20 up to 1.20%

- Careers 0.10 up to 2.10%

- Consumer packaged goods sales (CPG) )0.20% up to 3.50%

- Corporate - 0.10 up to 3.00%

- Electronics 0.30 up to 1.60%

- Entertainment 0.13% up to 2.50%

- Financial 0.10% up to 1.90%

- Gaming 0.15% up to 1.00%

- Government and Utilities 0.10% up to 0.85%

- Health & Beauty 0.20% up to 2.70%

- Medical 0.15% up to 0.70%

- News & Media 0.15% up to 4.5%

- Restaurants 0.15% up to 6.9%

- Retail 0.20 up to 9.20%

- Services 0.15% up to 1.30%

- Sports 0.07% up to 1.70

- Tech and Internet 0.15% up to 6.00%

- Telecom 0.20% up to 1.70%

- Travel 0.15% up to 0.80%


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